Showing posts with label GMA. Show all posts
Showing posts with label GMA. Show all posts

Tuesday, December 9, 2008

Smart PR: When You're Bailed Out By Taxpayers, Nix the Partying


Adam Bradbury of Dow Jones Newswires reports that "Citigroup has canceled a Christmas party for London-based staff in its fixed-income division because senior executives in the group decided it would be inappropriate amid ongoing layoffs, a person familiar with the matter said Tuesday.

The cancellation comes after Citigroup announced in November that it plans to shed 52,000 staff worldwide and reduce expenses by 20% in an attempt to weather the global financial crisis and a sharp economic downturn.

It also comes after the bank canned an equities division party, which was due to be held Dec. 3 at London's Cafe de Paris for the same reason.

The fixed-income party was due to be held Dec. 11 at Paper, an exclusive nightclub on Regent Street, in the West End of London, which boasts of a range of celebrity guests such as world champion Formula One driver Lewis Hamilton and actress Keira Knightley.

The event was going to be paid for by the managing directors in the bank's fixed-income division, which include the interest rates, foreign exchange and commodities businesses, the person said.

"It was obviously a commitment made a long time ago," said the person familiar with the matter. "Given that (Citigroup) is letting so many people go, the managing directors didn't feel it was right to host a big party for those who are staying so they decided to cancel it."

The Sauce

Good thinking. Bernays Sauce is all for celebrating the season (contact these guys!)--especially in depressing times such as these. However, if a company is laying off thousands and are the recipient of taxpayer largess to bail them out of poor business decisions, then perhaps they need to put down that egg nog and back away...quickly.

It's a no-brainer, but as big corporations have proven lately (see AIG, GM, Ford, etc.) public image is not always a serious consideration, even when they go hat in hand to the people for a rescue.


Disclosure: The writer of this post owns a miniscule amount of stock in Citigroup. Stop laughing.

Tuesday, November 11, 2008

Kansas City Scores PR Coup with GMA



From the Kansas City Convention and Visitors Association:
Nov. 11, 2008

Good Morning America to spotlight Kansas City's holiday traditions

Thanks to a partnership between the KCCVA and Hallmark Cards, Kansas City will be one of three holiday windows featured in Good Morning America’s Times Square Studios in New York City. GMA selected Kansas City, Atlanta, and Denver for the ground level studio windows for the show's annual Holiday Window Series. The windows will bring viewers—and people who visit in person—a fun and festive look at holiday traditions in the various cities represented.

The KC window will be unveiled live on Dec. 3 to more than 4.3 million viewers nationwide, and will become a backdrop for the show until Dec. 31. The double-sided display will also be seen by the millions of people that pass through Times Square during the holidays.

"The national exposure from this opportunity will be priceless. And, we couldn't think of a better partner than Hallmark Cards to introduce KC to millions of potential visitors this holiday season," said KCCVA President Rick Hughes.
The CVA partnered with Hallmark Cards to build Kansas City's elaborate display, complete with moving parts and lights, to showcase the city to the nation. Scott Butterfield, trend consultant and Hallmark employee for 20 years, used Hallmark's Keepsake Ornaments for inspiration as he incorporated iconic Kansas City scenes to build the window.

GMA started the Holiday Window Series last year with windows showcasing New York City, Chicago and Dallas. Stay tuned for more information about the Dec. 3 unveiling in the coming weeks.

Learn more about the GMA Holiday Windows by clicking here.

Watch KMBC's video about the window design.

Read the story in the Kansas City Star.


photo copyright 2008, A. Greenwood