Wednesday, January 27, 2010

Toyota Does the Right Thing

UPDATE (2/5/10): Perhaps we spoke too soon...our bad. Though Toyota did admit there was a problem, turns out they have made many, many PR and management missteps on the way to this point. We apologize for not investigating further. --Ed

Toyota rocked the already shaky automotive industry yesterday by announcing the halting of sales of their top models until they fix a potentially fatal defect.We've said it before, we'll say it again:
Mistakes owned-up to quickly are a matter of forgiveness. Drag your feet, dissemble or lie and it becomes a matter of corruption, criminality or mistrust. Ducking or covering up and apologizing only after you have nowhere else to hide--or under court order--will effectively destroy your reputation and cost you in money, energy, time and brand equity.
Toyota screwed up their cars. They are doing the right thing to prevent complete destruction of their brand image.

What do you think? The comments section is open.

Friday, January 8, 2010

Dominos Turning It Around?

What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This means that social media marketing for your business is likely out of the question. However, what if you had the opposite reaction and tackled the negative head on. Domino’s Pizza did.

Read more.