Toyota rocked the already shaky automotive industry yesterday by announcing the halting of sales of their top models until they fix a potentially fatal defect.We've said it before, we'll say it again:
Mistakes owned-up to quickly are a matter of forgiveness. Drag your feet, dissemble or lie and it becomes a matter of corruption, criminality or mistrust. Ducking or covering up and apologizing only after you have nowhere else to hide--or under court order--will effectively destroy your reputation and cost you in money, energy, time and brand equity.Toyota screwed up their cars. They are doing the right thing to prevent complete destruction of their brand image.
What do you think? The comments section is open.