Tuesday, November 11, 2008

Kansas City Scores PR Coup with GMA



From the Kansas City Convention and Visitors Association:
Nov. 11, 2008

Good Morning America to spotlight Kansas City's holiday traditions

Thanks to a partnership between the KCCVA and Hallmark Cards, Kansas City will be one of three holiday windows featured in Good Morning America’s Times Square Studios in New York City. GMA selected Kansas City, Atlanta, and Denver for the ground level studio windows for the show's annual Holiday Window Series. The windows will bring viewers—and people who visit in person—a fun and festive look at holiday traditions in the various cities represented.

The KC window will be unveiled live on Dec. 3 to more than 4.3 million viewers nationwide, and will become a backdrop for the show until Dec. 31. The double-sided display will also be seen by the millions of people that pass through Times Square during the holidays.

"The national exposure from this opportunity will be priceless. And, we couldn't think of a better partner than Hallmark Cards to introduce KC to millions of potential visitors this holiday season," said KCCVA President Rick Hughes.
The CVA partnered with Hallmark Cards to build Kansas City's elaborate display, complete with moving parts and lights, to showcase the city to the nation. Scott Butterfield, trend consultant and Hallmark employee for 20 years, used Hallmark's Keepsake Ornaments for inspiration as he incorporated iconic Kansas City scenes to build the window.

GMA started the Holiday Window Series last year with windows showcasing New York City, Chicago and Dallas. Stay tuned for more information about the Dec. 3 unveiling in the coming weeks.

Learn more about the GMA Holiday Windows by clicking here.

Watch KMBC's video about the window design.

Read the story in the Kansas City Star.


photo copyright 2008, A. Greenwood

1 comment:

John Landsberg said...

Thanks for the nice plug. I'm a big Bernays fan and love your blog. --John