Wednesday, June 3, 2009

How to Pitch To A Business Reporter

Mopwater PR has a great interview with Jennifer Nycz-Conner of the Washington Business Journal on pitching to a biz reporter here.

What’s the worst pitch you’ve gotten recently and why?

JNC: Looooong releases. Oh, no, worse – I received an e-mail pitching a story on cosmetic surgery procedures. In New York. Not about business. Not local. Please, please, please read our paper before pitching us. If I have any strong pieces of advice, that’s one of the best I have.