All the “branding” in the world can’t change those simple equations, which is why the concept of “brand marketing” is intellectually bankrupt."
This absolutely reminds me of the old maxim: "Great PR makes bad products fail fast."
An agency or internal public relations and marketing extraordinaires can create all the buzz, find the perfect product position in the market, launch relevant campaigns to build a brand and demand the attention from target markets, but (surprise!) this will not change a bad product or service.
You can't hide behind fabulous marketing, at least not for long.
Read the rest here.