Wednesday, April 15, 2009

More Bad News for Newspapers?

As the former proprietor of a political news aggregator site and avid browser of aggregator sites like Huffington Post, I can attest to their popularity. Unfortunately, this trend in the next generation of news consumers may be another nail in the coffin of newspapers.


The bad news comes from a new study for the Newspaper Association of America by Northwestern University’s Media Management Center. It found that teens, who were raised on free internet content, can’t imagine a situation in which they’d have to pay for their news.

Even loyalty to a brand won’t sway this generation. Today’s teens value a news site’s usability and depth of content more than the brand name associated with it. What they want is convenience and compactness, thus the allure of aggregators.

Your comments welcome.