UPDATE: The Experiment has ended.
Twitter the rainbow.
Skittles.com is no longer a typical website, but instead a Twitter Search result page.
Here's what you get when you go there, a Wikipedia entry with a demo ask (your birthday):
If you register and move on from there, you get to the Skitter or Twittle or whatever you want to call it page:
Clever gimmick, but their Twitter feed is rife with nasty language, spam, racial slurs, inanity and other mob stupidity. It doesn't make me want to "taste the rainbow," it's just annoying. Of course, I'm not a huge fan of Twitter anyway. (Apparently neither is Jon Stewart.)
Or Skittles, it would seem. Nice experiment, Skittles, but what good did it do your brand?
The comments section is open for your Skittular enjoyment.