Monday, December 22, 2008

Politico's "Top 10 Media Blunders" has come out with its list of the "Top Ten Media Blunders of 2008"--a fun read. Though these are political blunders (your Sauce editor is a bit of a political junkie), its instructive to see examples of ways the media can alter a message through their own mistakes or biases.


4) “Terrorist fist bump” and “baby mama”: Fox News, in one week last summer, twice took racially tinged shots at Michelle Obama. Host E.D. Hill apologized for calling the playful fist pound between the Obamas at the convention a “terrorist fist jab,” and then days later, the network placed an offensive chyron up next to the future First Lady: “Obama’s baby mama.”

Response: Hill’s contract wasn’t renewed when it expired in November, and the producer responsible for the “baby mama” line went to CNBC.

5) “Pimped out”: MSNBC’s David Shuster said that Chelsea Clinton was being “pimped out” by the campaign for calling superdelegates on her mother’s behalf. The Clinton camp and NBC executives became embroiled in a tense back-and-forth, with the Democratic contender threatening to withdraw from a network-sponsored debate.

Response: Shuster was suspended for a couple weeks, but the incident wasn’t a career setback. Just last week, MSNBC named Shuster host of “1600 Pennsylvania Avenue.”

Click here to read the entire story.

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