What does 2010 hold for PR pros?
I’m sorry to say that I don’t have a crystal ball – for that matter, I don’t even have a Magic 8 Ball – but there are a few trends I think we’ll see unfold over the next 12 months.
So to kick up some lively conversation about the immediate, short-term future of PR, here are four trends I think we’ll spot in 2010.
1. PR Pros Will Learn that Social Media isn’t a Three-Trick Pony. Okay, we get it. Corporate blogs and Facebook and Twitter. There’s nothing wrong with using them, but if you don’t think those three platforms are the beginning and end of many social media proposals these days, you’re kidding yourself.
PR people will begin getting past the shiny object syndrome of these three and realize that it’s a big digital world out there. They’ll start to better understand technology and the possibilities it unlocks online – or hire and/or partner with people who do.
Other than being a smart business decision, the next best reason is that many advertising and digital agencies DO understand technology and platforms, and how to leverage them to develop creative content and efforts online for clients. If PR people don’t get smarter about this in 2010 and look beyond “Tweeting 101” as a prominent example of the social media value they bring to the table, advertising shops are going to eat their lunch.
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