Sunday, November 15, 2009

Mark Ragan: Getting Inside a Speaker's Head

As a former politician and speechwriter for a college president, I can affirm that these tips from Ragan PR are right on target. Click here to hear Chuck Toney, Policy Analyst and Speechwriter at the University of Georgia, tells us how he got inside UGA President Michael F. Adams' head and how this helped him write better speeches for Adams. Great stuff. Listen carefully--not only to this video, but the person for whom you are writing.