Tuesday, August 11, 2009

PR and Advertising At a Crossroads?

``This is business Darwinism right now,'' says Sissy DeMaria, president of Coral Gables public relations firm Kreps DeMaria. ``You're going to see a lot of consolidation in the industry, and only the strongest will survive.''
``Public relations and advertising are blending much more than they did in the past,'' says Jeff Steinhour, director of content management at Coconut Grove-based advertising agency Crispin Porter + Bogusky. ``They used to be separate worlds -- like church and state. Now you're seeing them at the same meetings at the same time.''

Check out the entire article.

The Sauce

I've been seeing more and more of the "blending" the past few years; where I used to be apprehensive, now I accept it as the way of things. Advertising and PR, properly synced, can bring hugely successful results. Also being a small shop, more and more of my clients want me to advise them on ad buys as well as PR plans.

Your thoughts?