``This is business Darwinism right now,'' says Sissy DeMaria, president of Coral Gables public relations firm Kreps DeMaria. ``You're going to see a lot of consolidation in the industry, and only the strongest will survive.''[...]
``Public relations and advertising are blending much more than they did in the past,'' says Jeff Steinhour, director of content management at Coconut Grove-based advertising agency Crispin Porter + Bogusky. ``They used to be separate worlds -- like church and state. Now you're seeing them at the same meetings at the same time.''
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I've been seeing more and more of the "blending" the past few years; where I used to be apprehensive, now I accept it as the way of things. Advertising and PR, properly synced, can bring hugely successful results. Also being a small shop, more and more of my clients want me to advise them on ad buys as well as PR plans.