Friday, July 24, 2009

Friday Sauce: TV Beats Internet as Source of Economic News

Whoa...I never saw this coming:

Television Beats Internet as Source of Economic News, Pew Says

By Nikolaj Gammeltoft
July 15 (Bloomberg) -- Television, radio and newspapers beat the Internet as sources of economic news in the U.S. as people sought information about the recession, according to a poll by the Pew Research Center.

The survey, conducted in March and April and released today, shows that 84 percent of those who answered watched TV or listened to the radio for general economic news, 64 percent checked newspapers, magazines and books, and 48 percent went online.

The results may bolster broadcasters and publishers such as Gannett Co. and New York Times Co., hurt by an advertising slump as more marketers move to the Web. In the season through April, CBS Corp., Walt Disney Co.’s ABC and General Electric Co.’s NBC increased their nightly newscasts audiences by 5.9 percent from a year earlier, according to Nielsen Co. data.

“We have consistently seen that traditional media and particular TV is still the number one way most Americans get political news and information,” said Lee Rainie, a project director at the Washington-based non-profit organization Pew Research Center’s Internet & American Life Project.

Among Internet users who have high-speed access, the Web is the most important source for information about personal finance, the poll shows.

“It’s an information-intensive environment and people are using multiple sources for their different needs as they try to make meaning out of what’s going on as well as make personal decisions,” Rainie said in an interview.

Pew surveyed 2,253 adults by phone between March 26 and April 19. The margin of error is plus or minus 2.4 percentage points, it said.

There's life in the old gal still.

Hat tip: Stephanie G.