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With top managers eager to burnish their corporate image with a cynical public, many event professionals are adding an altruistic element to the special event programs they create. From local programs to nationwide campaigns, the focus today is on demonstrating the host's sense of social responsibility.
"Community involvement is becoming more prevalent in our corporate culture," according to John Short and Bill Svoboda, owners of Kansas City, Mo.-based EventPros. "Clients are decorating holiday events with toys that are subsequently donated to children's charities, and hosting their employee picnics in conjunction with public fundraising events to ensure their employees are aware of the company's civic commitments."
